Zero Collective is Canada’s first membership to rent designer bags.
When we launched V1 of our membership platform, some of our pages used pre-built solutions, including accounts, to quickly ship features.
However, as we grew, the account page became problematic:
It lacked key functionalities
Information existed in non-intuitive places
It had unclear visual hierarchy & headings
Overall, there was a failure in the product because members would consistently reach out for information that should be in their accounts. My goal was to (1) give members more control and (2) provide a satisfying experience each time a user visited their account.