Previously, the only way to book Alma Care was through a consultation. This worked for the retreat model, where clients wanted to speak with us before committing thousands of dollars. However, we used the same process for in-home care.
Since our customers were booking care months before giving birth, I suspected there was a segment of clients looking for immediate care that we weren't converting.
I didn’t have data to back this up, so I set up a form that sent care requests directly to the Alma team.